A quick Google search for how to “pitch a VC” will yield plenty of links to advice, mistakes, secrets, tips, guides, lessons, examples, videos and so on that can eat away at your time whilst also being a source to inspire, confuse and contradict.
The HBO series “Silicon Valley” TV series sums up a number of approaches to pitching in a nice 2 min parody of TechCrunch Disrupt.
To me, pitching is a fluid thing, there is no “perfect pitch”: no perfect deck; no preferred approach; no killer elevation pitch. Pitches are contextual; an Angel or seed round is different to a Series B, a pitch for user acquisition funding is different to a pitch for scaling up product sales, a pitch at a startup event is different to a pitch in an enterprise.
Everybody has their own preferred approaches whatever side of the funding fence they are on and I’m pretty sure that there is no magic formula that has been followed by “Unicorns of Tech”.
Most pitch advice is related to early stage where the need to quickly articulate the problem, solution, market, team and potential revenue is the main focus and then there are gems like this from Reid Hoffman re: LinkedIn Series B.
Below is timeline of resources that I have personally found interesting. From this curated goal there are tips, how to’s, things to cover, mistakes to avoid, contradictions, and even a 5 week Coursera course.