The workshop is delivered jointly by PMS Marcoms and deBurca Ltd.

Pauline Short launched PMS Marcoms in 2005 after a long and varied career with the ICI Group. Her ICI career started in Research & Development working on Nylon Intermediates and Ethylene Oxide & Derivatives. She then moved into the Information Science Group and from there to Business Planning. Her next move was into a marketing job, not as a marketing manager but in a support role in advising on marketing and promotional strategies, corporate & crisis reputation and customer relationships. In the last 10 years of her employment she was Global External Marketing Communications Manager for ICI Surfactants and finally for the company’s specialty chemicals business, Uniqema. This role took her to a number of ICI locations in Europe, the USA, Thailand and India working with people of diverse cultures and roles.

Since starting her own marketing advice, training and mentoring business Pauline has helped to launch new businesses and relaunch some existing products and services.

James Burke is a director of deBurca Ltd and hist profile can be found at CoPe.

The workshop is structured as a mixture of presentations, activities and demonstrations.

We will be demonstrating a number of CRM (and CMS) systems that illustrate putting theory into practice including:

• SugarCRM
• Salesforce CRM
• Zoho CRM
• Highrise
• Microsoft Office 2007
• DotNetNuke (CMS)

Yes, all delegates will receive a workbook that will be used during the workshop and serve as reference notes for you to take away.