Who is this course for?
The advantages to a business in having a web site are numerous. They range from enabling customers to find out about the business and its products and services, to conducting business at times to suit the customer rather than the business, and gathering demographics from the web and customers who visit your website to increased efficiency and profitability.
The course is for small and medium business owners who want to take their businesses online and use the Internet as a medium to promote their businesses. The course will explore the aims and features of a web site as well as the submission of the web site to search engines and directories.
This course is ideal for anyone who needs to:
- Take their business online and use the Internet to promote the business
- Understand the aims and features of a business web site design
- Understand the strategies for promoting and advertising a business and its products and services on the Internet.
What prior knowledge do I need?
You should have a familiarity with basic business, computer, and Internet-related concepts.
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What is the duration of the course?
The course is designed to last 3 hours but you have the flexibility to progress at the rate that suits you.
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What does the course cover?
The Marketing Your Business on the Web course is meant for owners of small and medium-sized businesses, who want to promote their businesses on the Internet. The course describes possible goals and features of an online business Web site. It also explores the procedure for submitting a site to search engines and directories. Additionally, the course provides an in-depth coverage of strategies for promoting and advertising a business and its products on the Internet.
The Course covers the following topics:
1.Developing a Business Web Site
- Creating a Business Web Site
- Submitting a Site to Search Engines
- Quiz
2.Online Promotion Strategies
- Generating Initial Traffic
- Promoting Your Site on the Internet
- Quiz
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3.Online Advertising Strategies
- Types of Online Advertisements
- Banner Advertisements
- Quiza
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After completing this course, you will be able to:
- Determine the goals of your online business
- List the features of an ideal business Web site
- Identify guidelines for submitting your Web site to a search engine
- Describe the procedure for submitting your Web site to a search directory
- List typical strategies for generating initial traffic to a Web site
- Analyze the role of a public relations campaign in promoting a business Web site
- Identify guidelines for promoting your business Web site with online communities
- Describe techniques for promoting your products and services on the Internet
- Select the most appropriate technique for reaching your target audience
- List different types of online advertisements
- List guidelines for using banner advertisements
- Select the most appropriate payment model for a banner ad
How is the course delivered?
The course is an online eLearning course with a difference. Whereas most eLearning courses come to an end when you have worked through the course materials the way this course is delivered means that you will have access to a Community of Practice (CoP) and become part of a community of learners. You will have access to the course materials via a Virtual Learning Environment (VLE).
The course is designed with the greatest flexibility in mind. When you break off from working through the course materials it is possible to pick it up at the same point on your next learning session as the VLE will log and retain the point where you left the course materials. You will also have access to discussion forums led by facilitators where you can raise queries and discuss issues with other, current and former, delegates. This participation in the discussion forums should further refine and develop your skills in web marketing.
Is my learning tested on the course?
There are quizzes at the end of each unit to ensure that you have understood the completed unit.
You will also have access to discussion forums led by facilitators where you can test your knowledge, raise queries, respond to queries and discuss issues with other, current and former, delegates. This will enable you to develop your learning further by applying and sharing your knowledge.
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What after course support is available?
You will have access to discussion forums led by facilitators where you can raise queries and discuss issues with other delegates who are completing or have already completed the course. This will enable you to develop your learning further by applying and sharing your expertise to solve problems.
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How do I register on the course?
Click on the "add" link below - you will then be guided through the purchase process.
Once you have successfully made the purchase your account will be updated from where you will be able to access registration and enrolment details providing instant access to the course.